Our Client

A leading global technology company specializing in Internet-related services and products.

Campaign Objective


Revenue Maximization

Drive end to end sell out program through an effective promoter management


Visual Merchandising

Drive POSM deployment & merchandising compliance to maintain in-store brand visibility and managing reporting compliance and dashboards


Promoter Management

Maintain training compliance through regular training & upskilling of sales team


Lack of stock visibility across channel and sales loss due to channel inefficiencies

Continuous resource upskilling was required.

Promoter attrition & top talent retention.

Execution Methodology

Highly Integrable

Field Force Management

Hired & deployed 600+ promoters & 50+ supervisory team to provide product demonstration and manage end-to-end sell-out program

Highly Integrable

Training & Upskilling

Upskilled 600+ promoters; 500+ sales staff of large format retails through classroom, on-the-job (OJT) and remote trainings along with Skillset mapping, SWOT, focus training & monthly evaluation

Highly Integrable

Visual Merchandising

Deployed VMs across focused stores for undertaking POSM replenishment & retail hygiene compliance activities

Highly Integrable

BI & Analytics

Deployed DenSales for collecting and maintaining data including sales/retail KPIs, operational hygiene, market intelligence on competition/ products, voice of customers & promotional offers

Services Offered

Retail Activations

Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Technology leverage


Impact Generated


Increased in-store productivity by 34% YoY & achieved same store sales growth by 67.2% YoY.

68% to 86%

Training effectiveness measured by third party Mystery Auditors increased from 68% to 86%.


More than 85% of promoters in A+/A category

75% to 93%

Real-time issue management (visual merchandising & in-store promoter) helped increase the merchandising compliance score from 75% to 93%.

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