Client A Global US-based Cybersecurity leader
A leading US-based cybersecurity company aimed to strengthen its presence across Southeast Asia’s dynamic cybersecurity landscape—an environment marked by diverse market needs, regulatory complexities, and rising competition. Thus, the challenge was not just scale, but precision. This is where Denave stepped in to design and execute a highly targeted lead generation program across key markets like Malaysia, Thailand, the Philippines, Indonesia, and Vietnam. Leveraging a multi-channel, tele-led engine, Denave identified and engaged IT decision-makers in manufacturing, healthcare, hospitality, and education. With tailored messaging around the client’s core cybersecurity offerings, the campaign delivered 400+ qualified leads, facilitated 250+ demos, and generated a qualified sales pipeline exceeding $2M. More significantly, the initiative enabled the client to establish strong engagement in previously underpenetrated markets, laying the foundation for long-term sales.
Impact Generated
400+ marketing-qualified leads
Each with verified interest in the client’s cybersecurity solutions
250+ demos and meetings
Accelerated sales motion and improved pipeline velocity
$2M+ qualified sales pipeline identified
High-value opportunities across Southeast Asia’s fast-growing market
60% MQL-to-SQL conversion rate
Demonstrated exceptional lead quality and sales alignment
Campaign Objective
Drive Lead Generation
Identify and qualify high-intent prospects seeking enterprise cybersecurity solutions.
Build Brand Awareness
Establish the client as a preferred partner for integrated security solutions across key industries.
Accelerate Sales Engagement
Create direct, sales-ready interactions between decision-makers and the client’s regional teams.
Challenges
Execution Methodology
Email Campaigns
Personalized communication focused on ROI, solution relevance, and security pain points.
Localized Content
Region-specific outreach aligned with local language preferences and compliance requirements.
Program Reach
Singapore
Philippines
thailand
vietnam
malaysia
indonesia
ServiceOffered
