USD 20Mn+ pipeline value generated for a global OEM brand

Our Client

A Global OEM brand

Campaign Objective

The objective was to support different tier partner with the brand's ISG (Server /storage/Backup) Pipeline

Partner activation

Re-activate exclusive category accounts who are not doing business with the brand for server and storage in the last three years.

Partner Management

Manage 80+ Partners in 8+ Countries

Challenges

20K Plus brand's exclusive accounts not doing ISG business with the brand in last three years

The adoption of cloud increasing day by day has reduced demand for server and storage pipeline

Acquire new leads for ISG segment.

Execution Methodology

Data profiling

In-depth profiling of the client-focused accounts

Partner engagement

Digital engagement through email and Ziff Davis for MGO

Lead qualification

MGO further qualifies the lead via BANT qualification and forwards it to the registered partner.

Services Offered

Data Profiling

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Email Marketing and Content syndications

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BANT Lead Generation through Google display ads, programmatic, and organic channels

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Leads Management and DR creation (Pipeline)

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Email Marketing

LinkedIn Marketing

Telesales

Webinar Management

Program Reach

Technology leverage

Den CRM/ Digital Engagement

Impact Generated

1000+

BANT leads generated

20Mn+

USD Pipeline created

14000

Accounts profiled

1Mn+

Clicks generated through Google display ads

70K+

Reach achieved through programmatic

2300+

Leads generated through Quora ads

13Mn+

Website visitors obtained through organic campaigns

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