Saint-Gobain, a global leader in the construction industry, aimed to celebrate the launch of a new factory and foster strong distributor relationships through a series of multi-city events to drive engagement. The logistical complexity and tight timeline presented significant challenges. Denave, a nearly 3 decades-old partner in sales and marketing solutions, orchestrated the launch success of Saint-Gobain.
Leveraging their expertise in event management and channel engagement, Denave meticulously planned and executed "The Crown Club Meet" events across various Indian cities within a remarkable two-month timeframe. These events served as a platform to not only introduce the new factory but also to cultivate meaningful interactions between Saint-Gobain and its distributors.
Through a carefully curated mix of engaging activities, informative sessions, and opportunities for spot order placements, Denave ensured that distributors felt valued and motivated. The events fostered a sense of camaraderie and excitement around the new factory launch, further solidifying Saint-Gobain's commitment to its channel partners.
Generate excitement and buzz around the opening of the new Saint-Gobain factory.
Strengthen relationships with channel partners through interactive and informative events.
Facilitate sales and generate leads through on-the-spot order placements and networking opportunities.
Developed a comprehensive event plan encompassing venue selection, logistics, content creation, and distributor outreach.
Crafted an immersive event experience with interactive activities, informative presentations, and opportunities for networking.
Leveraged project management tools and experienced personnel to ensure flawless coordination and execution of all events.
Monitored key performance indicators and gathered feedback to continually refine and improve event methodologies.
pan india
Planned and executed a series of events called the "The Crown Club Meet" across different cities in India to maximize distributor engagement and celebrate the launch of new factory