herbal health care products producer
unveil a new product line from a ready-to-drink leading industry player via an impactful launch. In order to have the desired consumer engagement, the launch/product-reveal had to be backed by interesting and experiential buzz-generation activities.
In line with the plan, Denave carried out multiple audience generation activities in multiple locales across the country.
By having a robust mechanism to ensure proper execution even in the silos- The idea was to create an experience with the idea of FUSION and Denave achieved that by conceptualizing an exciting product reveal using TRON act and creating a virtual FUSION on stage. The innovative approach of managing to replicate the concept of fusion on-stage acted as crowd-puller and helped the brand in garnering a lot of mass attention.
