Our Client
A leading global technology company specializing in Internet-related services and products.
Campaign Objective
Revenue Maximization
Drive end to end sell out program through an effective promoter management
Visual Merchandising
Drive POSM deployment & merchandising compliance to maintain in-store brand visibility and managing reporting compliance and dashboards
Promoter Management
Maintain training compliance through regular training & upskilling of sales team
Challenges
Execution Methodology
Field Force Management
Hired & deployed 600+ promoters & 50+ supervisory team to provide product demonstration and manage end-to-end sell-out program
Training & Upskilling
Upskilled 600+ promoters; 500+ sales staff of large format retails through classroom, on-the-job (OJT) and remote trainings along with Skillset mapping, SWOT, focus training & monthly evaluation
Visual Merchandising
Deployed VMs across focused stores for undertaking POSM replenishment & retail hygiene compliance activities
BI & Analytics
Deployed DenSales for collecting and maintaining data including sales/retail KPIs, operational hygiene, market intelligence on competition/ products, voice of customers & promotional offers
Services Offered
Retail Activations
Program Reach
Technology leverage
DenSales
Impact Generated
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