A Global OEM brand
The objective was to support different tier partner with the brand's ISG (Server /storage/Backup) Pipeline
Re-activate exclusive category accounts who are not doing business with the brand for server and storage in the last three years.
Manage 80+ Partners in 8+ Countries
In-depth profiling of the client-focused accounts
Digital engagement through email and Ziff Davis for MGO
MGO further qualifies the lead via BANT qualification and forwards it to the registered partner.
Den CRM/ Digital Engagement
BANT leads generated
USD Pipeline created
Clicks generated through Google display ads
Reach achieved through programmatic
Leads generated through Quora ads
Website visitors obtained through organic campaigns