Client: Global PC vendor
A major challenge for many companies is effectively penetrating the mid-market segment. This case study details how Denave partnered with a Global PC vendor to achieve explosive mid-market growth. The client lacked an established mid-market customer base and internal resources to expand rapidly. Denave's strategic solution leveraged Intelligent Data Services and targeted demand generation to identify and engage high-potential mid-market organizations (100-1000 employees). This resulted in a significant influx of BANT-qualified leads, exceeding the client's goal of securing at least 100 SMB customers purchasing a minimum of 10 PCs/notebooks within 6 months, leading to closing $10 million worth of leads as a result of sale of 19,000 PC units.
Impact Generated
Generated $10 million worth of leads
resulting in the sale of 19,000 units
Overhauled new customer acquisition
in the mid-market SMB segment
Established a robust mid-market customer base
for future sales opportunities
Streamlined customer acquisition
through efficient lead generation
Campaign Objective
Mid-Market Penetration
Penetrate the Mid-Market by securing at least 100 new mid-market clients
Drive Sales Growth
and generate leads.
Expand Customer Base
and establish a sustainable foundation for future mid-market sales.
Challenges
ExecutionMethodology
_1726149230_1726454855.svg)
Intelligent Data Services
Utilized Denave's proprietary tools to identify high-potential mid-market prospects. Read More
Demand Generation
Generated a consistent flow of BANT-qualified leads through Denave's demand generation engine. Read More
Telesales
Leveraged Denave's telesales team to effectively engage and convert qualified leads. Read More
Program Reach
malaysia