Our Client

Global handset manufacturer



Retail Management

Counter management via in-store demonstrators for launching a new product



Executed training programs for in-store promoters and sales staff across outlets


Visual Merchandising

Optimized visual merchandising across stores with BI & Analytics tools and deployed visual merchandisers


Lack of offline presence across general trade and long form retail outlets

Absence of in-store staff and sales executives for counter management

Delayed transmission of on-field program and operational reports

Execution Methodology

Highly Integrable

Staff training & deployment

Hired, trained and deployed in-store promoters along with sales executive and long-format retail staff. Conducted CRT, OJT and remote training of the sale staff.

Highly Integrable

Technology implementation

Developed an interactive mobile app with customized interface for different users – trainer, TL, promoter and visual merchandisers that provided the JCP of promoters, store/city- wise sales break down, stock information, market and competition trends along with targeted market insights.

Highly Integrable

BI & Analytics

Shared detailed program and operational reports via BI & Analytics dashboard – Tableau, covering data such as market trends and trainer coverage, customer demographics, sales and stock details.

Highly Integrable


Automated mailers/sales health report were shared at a pre-defined frequency (Weekly and daily).

Program Reach

Progrm Reach

Services Offered

Sales Training

Retail Analytics

Tech & Platforms

Email Marketing

LinkedIn Marketing


Webinar Management

Technology leverage

Sales process automation, Tableau

Impact Generated


promoters hired, trained, and deployed


Sales executive and LFR staff trained

Real time

Reporting with detailed insights


Insights into the on-ground situation

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