Our Client
Global handset manufacturer
Objective
Retail Management
Counter management via in-store demonstrators for launching a new product
Training
Executed training programs for in-store promoters and sales staff across outlets
Visual Merchandising
Optimized visual merchandising across stores with BI & Analytics tools and deployed visual merchandisers
Challenges
Execution Methodology
Staff training & deployment
Hired, trained and deployed in-store promoters along with sales executive and long-format retail staff. Conducted CRT, OJT and remote training of the sale staff.
Technology implementation
Developed an interactive mobile app with customized interface for different users – trainer, TL, promoter and visual merchandisers that provided the JCP of promoters, store/city- wise sales break down, stock information, market and competition trends along with targeted market insights.
BI & Analytics
Shared detailed program and operational reports via BI & Analytics dashboard – Tableau, covering data such as market trends and trainer coverage, customer demographics, sales and stock details.
Reporting
Automated mailers/sales health report were shared at a pre-defined frequency (Weekly and daily).
Program Reach
Technology leverage
Sales process automation, Tableau
Impact Generated
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