Email marketing is a vital asset for B2B enterprises, and it holds the true potential to drive incremental revenue at a low acquisition cost. For every dollar spent on email campaigns, one can expect an ROI of $42 in return. Still, enterprises need to approach it carefully with structured and systematic processes and prime email campaigns to get the maximum ROI. It is more than loading a message on an outreach platform and reaching the target prospect and customers with personalized communication. The mailing or prospect lists also needs to be consistently validated, verified, and vetted at regular intervals. Denave email marketing experts solve these challenges while ensuring enterprises get maximum value from their campaigns.
As a leading email marketing agency in Malaysia, our team offers a holistic approach to craft laser-sharp email campaigns with rich content and dynamic design elements that drives better results. We ensure that emails are effective at every stage of the customer’s lifecycle- from engagement to acquisition to retention. Our email marketing experts are capable of building, executing, and managing a vast array of email campaigns at scale. Keeping in mind your business objectives, we provide you effective, attractive, engaging, and result-oriented email marketing strategy that would enhance the lead growth for your product.
Email marketing is a highly competitive domain of marketing and there are many pitfalls that could hold back any company’s success. Everything needs to be done in a fast and accurate manner. Our experts can provide insights into what will work well for your business and suggest improvement areas to optimise your future campaigns. All this will be done using solid workflows to weed out performance-sapping errors and ensure that the emails are landing in the right prospects inbox.
Denave is a performance-driven email marketing company in Malaysia that specializes in all facets of email communication from brand awareness to lead nurturing campaigns. Our email marketing experts will set the right campaign objectives, customized communication, savvy design elements, and intelligent targeting to drive more conversions. Through marketing automation and tracking tools, our experts optimize the email campaigns through A/B testing and deliver hyper-targeted email campaigns to generate sales-ready leads.
A to Z planning, execution and optimisation of tailored social media strategy.
Be it targeted drip & non-drip campaigns or responsive HTML, everything aimed at building stronger interest pipeline.
With a website audit and health check, get a sound SEO strategy to boost your organic efforts.
When done right, email marketing is invincible! Click-through-rates in B2B ecosystem is 47% higher than in B2C. Also, 59% of B2B professionals consider email marketing as the most successful revenue-generating marketing channel.
Clearly timing is everything. Sending emails on Tuesday and Thursday between 1-3 pm is considered to be safe and reliable. Not to mention, that pandemic has changed everything, and statistics now are ever-evolving. Best to study your own campaign and create your own timing that fits with the output you desire to achieve.
A good email open rate is averaged anywhere around 15-21%. The results are largely dependent on the quality of your database, industry benchmark, subject line of the email, the product category and of course the audience profile.
It is the common type of email that businesses usually send out to their subscriber list to keep them up to date with the latest news, products, and offerings. It is mainly used to nurture prospects and ensure top-of-the-mind recall.
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