Our Client

Global oil and has company

Campaign Objective

Objective

Enahnace Brand Reach

To enhance the brand visibility and market reach pan-India.

Objective

Revenue Maximization

To increase the influencer base with focus on end-consumer conversion and merchandising.

Challenges

Limited brand awareness and affinity amongst trade partners.

Patchy trade marketing efforts resulting into scarce market coverage.

Inadequate engagements with the influencer communities.

Lack of visibility towards campaign activities executed and its outcome.

Absence of automation in the trade marketing process.

Execution Methodology

Highly Integrable

Trade marketing application

Trade marketing app to execute on-field campaigns with real time web integration to achieve tighter program management.

Highly Integrable

Influencer engagement

Holistic market insight, business intelligence and Predictive analytics answering ‘who, when, where & what’ to forge proficient & customized trade influencers engagement strategy.

Highly Integrable

Field force management

Scaled field force coverage with in-house talent acquisition, deployment, and manpower management capabilities.

Program Reach

Progrm Reach

ServicesOffered

Field Sales & Marketing

Impact Generated

15-20% increase

in brand visibility across key retail outlets

40% increase

in new retailer registrations

25% upsurge

in key retailer productivity

20% increase

in new mechanic registrations



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