25% Productivity Surge: Transforming Oil & Gas Retail

Our Client: Global Oil and Gas Company

A leading global Oil & Gas company faced challenges with limited brand visibility and market reach in India. Denave's data-driven trade marketing solution addressed these issues by leveraging technology and insights. By identifying and engaging key influencers, optimizing field force, and automating trade marketing, Denave significantly boosted brand awareness, expanded the retailer network, and increased sales performance. This resulted in a 15-20% increase in brand visibility, a 40% surge in new retailer registration, a 25% uptick in retailer productivity, and a 20% increase in new mechanic registrations.

Impact Generated

15-20% increase

in brand visibility across key retail outlets

40% increase

in new retailer registration

25% upsurge

in key retailer productivity

20% increase

in new mechanic registrations

Campaign Objective

Expanding Brand Footprint

Enhance brand visibility and market reach in India

Building Strong Partnerships

Increase retailer network and influencer base

Driving Sales Performance

Optimize trade marketing efforts for improved sales

Challenges

Limited brand awareness and affinity amongst trade partners.

Patchy trade marketing efforts resulting into scarce market coverage.

Inadequate engagements with the influencer communities.

Lack of visibility towards campaign activities executed and its outcome.

Absence of automation in the trade marketing process.

Execution Methodology

Targeted Influencer Engagement

Data-driven influencer engagement strategy

Efficient Field Force Deployment

Scaled field force coverage and management

Tech-Enabled Trade Marketing

Trade marketing automation application

Program Reach

Progrm Reach

pan india

ServicesOffered

Field Sales & Marketing

.

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