Indian FMCG brand
The brand wanted to conduct remote training for its sales reps on its premium product targeted at the urban segment in metros.
The company wanted to train its reps on product & its FAB ( Features, Advantages, Benefits) to enable them to effectively pitch the product value proposition to the chemists.
Kickstarted with pre-training assessment and then delivered remote training sessions with 2 remote trainers. Provided reinforcement through multiple touches and conducted post-training evaluation.
Imparted training through power point presentations, videos, games & activities.
training coverage achieved in 10 days.
knowledge in product led to higher sales of the product.