Our Client

Indian FMCG brand

Campaign Objective


Remote training

The brand wanted to conduct remote training for its sales reps on its premium product targeted at the urban segment in metros.


Product training

The company wanted to train its reps on product & its FAB ( Features, Advantages, Benefits) to enable them to effectively pitch the product value proposition to the chemists.


Limited knowledge among the sales promoters about the brand's products and its features impacted the sales.

Minimal brand advocacy among the company retail sales promoters.

Execution Methodology

Highly Integrable

Training methodology

Kickstarted with pre-training assessment and then delivered remote training sessions with 2 remote trainers. Provided reinforcement through multiple touches and conducted post-training evaluation.

Highly Integrable


Imparted training through power point presentations, videos, games & activities.

Services Offered

Sales Training

Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Impact Generated


training coverage achieved in 10 days.


knowledge in product led to higher sales of the product.

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