Our Client: Globally leading OEM brand

A leading IT company faced significant hurdles: low brand awareness, limited offline B2C presence, and a new channel in a competitive gifting space. Denave partnered with them to tackle these challenges and unlock explosive sales growth. Our strategic approach focused on building a self-sustaining partner ecosystem for B2B sales. We assembled a diverse, highly-trained field team, including business development managers, a program manager, and a data analyst. This team drove sales performance by exceeding targets and achieving key non-sales objectives. Additionally, Denave implemented a robust data reporting and analytics system to provide insightful reports on a regular basis. This data-driven approach enabled the client to effectively track progress and optimize the program for maximum impact.

Impact Generated

95% Sales Growth

Achieved a staggering 95% increase in overall hardware sales.

Thriving Partner Network

Established a robust and self-sustaining partner ecosystem for B2B sales.

Data-Driven Decisions

Leveraged real-time data to optimize program performance and maximize results.

Exceeding Goals

Consistently surpassed pre-defined sales targets and key non-sales KPIs.

Campaign Objective

Objective

Partner ecosystem development

Build a self sustaining partner ecocystem to sell the brand's hardware products to corporate customers.

Objective

Sales maximization

Maximise sales of all hardware products through B2B channels.

Objective

Data-Driven Approach

Implement a robust data reporting and analytics system.

Challenges

Low Brand & Category Awareness: Limited brand recognition and understanding of the product category.

Lack of B2C Presence: No established offline B2C sales channels.

New & Competitive Market: Launching a new channel in a highly competitive gifting space.

Execution Methodology

Field Team Expansion

Built a diverse and highly-trained field team for B2B sales.

Sales Performance Management

Drove sales team performance through goal setting and progress tracking.

Data Reporting & Analytics

Established a data reporting system for insightful decision-making.

Program Reach

Progrm Reach
Singapore

ServicesOffered

Field Sales & Marketing

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