Accelerating Market Expansion: 500% Lead Growth for Renowned ERP Brand

Client: Leading ERP Brand

A leading ERP brand sought to expand its market reach beyond the SMB segment. Denave, a strategic partner, was tasked with overcoming the challenges of identifying untapped customer segments and establishing the client's brand value against established competitors. To achieve these objectives, Denave implemented a targeted tele-sales lead generation program. This program focused on generating BANT-qualified leads, ensuring high-quality prospects with the necessary budget, authority, need, and timeline. By leveraging this strategic approach, Denave effectively identified and engaged with potential customers, communicating the client's unique value proposition and differentiating it from competitors. This resulted in a significant increase in sales leads, accelerating the demand for the ERP software and driving substantial market share growth across India.