Our Client

Computer software company

Campaign Objective


Customer retention

Migrate client’s existing Perpetual license customers to cloud.



Move the existing and new customers on client’s cloud platform/ subscription, leading to consistent revenue for the client.


Client was lagging from competition as perpetual licenses were getting obsolete and cloud becoming the latest trend.

High operational cost

Elongated migration-cycle gestation

Lack of automation toolset

Time lag to bridge the gap would cost heavily to the client.

Execution Methodology

Highly Integrable


Tele-resources capable of multitasking served a large database with a quick turnaround time. Educated target audience on price benefits and improved customer environment on cloud readiness to drive cloud consumption with cost optimization.

Services Offered


Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Impact Generated


new activations to cloud with ~46% Y/Y Cloud subscription growth


million client IDs were created on mobile devices at cloud platform

8 million

Behance (i.e., a social media platform which client customers use for networking) members were signed up on Cloud


Cloud enterprise seats were licensed in FY16 with services

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