Client: Computer software company

In today's dynamic market, software leaders need agility and scalability. A leading software company, burdened by legacy perpetual licenses and high operational costs, partnered with Denave to bridge the gap and achieve a successful cloud migration. Through a targeted telesales campaign, Denave strike a strategic collaboration with the client on the cost-efficiency and improved user experience of the cloud platform. This valuable partnership resulted in a remarkable 35% growth in overall cloud adoption and a significant 46% year-over-year increase in cloud subscriptions. Additionally, the program facilitated the creation of 35 million client IDs on mobile devices and successfully migrated 8 million users from the client's social media platform (Behance) to the cloud. Denave's expertise not only ensured a smooth migration but also unlocked new revenue streams for the client through a thriving cloud platform and subscription model. This case study demonstrates the power of strategic partnerships and Denave's ability to deliver tangible results for software leaders in their cloud adoption journey.

Impact Generated

35% growth

in overall cloud adoption

46% y-o-y increase

in cloud subscriptions

35 mn client IDs

created on mobile devices

8 mn users

migrated from Behance (social media) to the cloud

Campaign Objective

Objective

Customer Retention via Cloud Migration

Moving perpetual license users to the cloud to boost retention.

Objective

Cloud Adoption through Renewals

Driving cloud platform adoption with renewals and subscriptions for new and existing customers.

Objective

Recurring Revenue Model

Ensuring consistent revenue through a subscription-based approach.

Challenges

Client's competitive position was hindered by the reliance on outdated perpetual licenses.

The urgency of the situation was emphasized by the potential loss of market share if the migration to cloud was not executed promptly.

High operational costs associated with maintaining legacy systems.

Lengthy and complex migration process.

Lack of automation tools for efficient migration.

Program Reach

Progrm Reach
malaysia
pan india

ServicesOffered

Telesales

Execution Methodology

Telesales

Targeted telesales campaign for fast turnaround and cloud adoption drive campaign with a focus on cost optimization.