Client: Computer software company
In today's dynamic market, software leaders need agility and scalability. A leading software company, burdened by legacy perpetual licenses and high operational costs, partnered with Denave to bridge the gap and achieve a successful cloud migration. Through a targeted telesales campaign, Denave strike a strategic collaboration with the client on the cost-efficiency and improved user experience of the cloud platform. This valuable partnership resulted in a remarkable 35% growth in overall cloud adoption and a significant 46% year-over-year increase in cloud subscriptions. Additionally, the program facilitated the creation of 35 million client IDs on mobile devices and successfully migrated 8 million users from the client's social media platform (Behance) to the cloud. Denave's expertise not only ensured a smooth migration but also unlocked new revenue streams for the client through a thriving cloud platform and subscription model. This case study demonstrates the power of strategic partnerships and Denave's ability to deliver tangible results for software leaders in their cloud adoption journey.
Impact Generated
35% growth
in overall cloud adoption
46% y-o-y increase
in cloud subscriptions
35 mn client IDs
created on mobile devices
8 mn users
migrated from Behance (social media) to the cloud
Campaign Objective
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Customer Retention via Cloud Migration
Moving perpetual license users to the cloud to boost retention.
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Cloud Adoption through Renewals
Driving cloud platform adoption with renewals and subscriptions for new and existing customers.
Recurring Revenue Model
Ensuring consistent revenue through a subscription-based approach.
Challenges
Program Reach
malaysia
pan india
ServicesOffered
Telesales
Execution Methodology
Telesales
Targeted telesales campaign for fast turnaround and cloud adoption drive campaign with a focus on cost optimization.
