Our Client

Computer software company

Campaign Objective

Customer retention

Migrate client’s existing Perpetual license customers to cloud.

Renewals

Move the existing and new customers on client’s cloud platform/ subscription, leading to consistent revenue for the client.

Challenges

Client was lagging from competition as perpetual licenses were getting obsolete and cloud becoming the latest trend.

High operational cost

Elongated migration-cycle gestation

Lack of automation toolset

Time lag to bridge the gap would cost heavily to the client.

Execution Methodology

Telesales

Tele-resources capable of multitasking served a large database with a quick turnaround time. Educated target audience on price benefits and improved customer environment on cloud readiness to drive cloud consumption with cost optimization.

Services Offered

Telesales

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Email Marketing

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LinkedIn Marketing

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Telesales

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Webinar Management

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Program Reach

Progrm Reach

Impact Generated

>35%

new activations to cloud with ~46% Y/Y Cloud subscription growth

35

million client IDs were created on mobile devices at cloud platform

8 million

Behance (i.e., a social media platform which client customers use for networking) members were signed up on Cloud

43

Cloud enterprise seats were licensed in FY16 with services

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