Global oil & lubricants company
Increasing channel base and build efficient distribution network.
Distributors appointment and enablement in tier 2/3 locations. Handholding of existing distributors from a sales and marketing implementation perspective.
Distributor DB & profiling
Deployed a team of district managers (DMs) across 6 locations to gather information through web/visit, conduct distributor qualification and deliver business value proposition.
Distributor sign up & activation
Negotiaton and contract finalization, identification of training requirements, and distribution activation.
Provided branding and merchandising support to the sales teams. Conducted events for partner engagement while ensuring stock availability.
In-house workforce management platform to track and monitor field team performance.
Field Sales Force Automation
Channel Partners billed