Our Client

Global oil & lubricants company

Campaign Objective


Distributor Expansion

Increasing channel base and build efficient distribution network.


Partner Enablement

Distributors appointment and enablement in tier 2/3 locations. Handholding of existing distributors from a sales and marketing implementation perspective.


Scattered partner network across geographies.

Lack of brand compliance training leading to revenue leakages.

Execution Methodology

Highly Integrable

Distributor DB & profiling

Deployed a team of district managers (DMs) across 6 locations to gather information through web/visit, conduct distributor qualification and deliver business value proposition.

Highly Integrable

Distributor sign up & activation

Negotiaton and contract finalization, identification of training requirements, and distribution activation.

Highly Integrable

Distributor Engagement

Provided branding and merchandising support to the sales teams. Conducted events for partner engagement while ensuring stock availability.

Highly Integrable

Technology Integration

In-house workforce management platform to track and monitor field team performance.

Services Offered

Sales Training

Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Technology leverage

Field Sales Force Automation

Impact Generated


distributor profiled


distributor prospected


distributor activated


Channel Partners billed

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