Our Client

Largest International Oil & Gas Company

Campaign Objective


Revenue maximization

Deploy resources to target and cover key market to drive incremental sales of the distributors through push strategy.


Market Expansion

Build engagement with the target groups (TG) and increase the market coverage along with bringing last mile brand visibility and market intelligence.


Distributor Network Expansion

Increasing channel base, building efficient distribution network and handling existing distributors from a sales and marketing implementation perspective.


Data inaccuracies due to manual reporting of on-ground data

Visibility of activation and customer activation

Low predictivity and dormant account activation

Execution Methodology

Highly Integrable

Recruitment & Onboarding

Hired, trained, and deployed 200+ trade marketing executives and conducted upskilling and product/process/soft skill training to all resources. Successfully implemented resource back-filling (replacement readiness for business continuity)

Highly Integrable

Lifecycle Management & Enablement

Delivered statutory & payroll management along with attendance and performance tracking (Maintain Discipline, Hygiene).

Highly Integrable

Training and Enablement

Deployed training engine to conduct CRT, OJT and remote training of trade marketing team

Highly Integrable

Technology Implementation

Developed a customized tech-led trade marketing solution to execute on-field campaigns with real time web integration and captured holistic market insights, business intelligence and analytics to forge proficient and customized trade influencers engagement strategy.

Highly Integrable

Performance Management

Enforced end to-end program management and driving KPI target vs achievement, while ensuring activity ROI towards the sales impact in the defined region. Drove volume consumption vs. incremental sales (region, activity, distributor-wise) by planning and executing all trade marketing activities- In shop promotion, Mechanic & Retailer Activation, On site Mechanic meet, etc.

Services Offered

Field Sales & Marketing

Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Technology leverage

Field Sales Force Automation Tool

Impact Generated


growth in sales volume


uptick in brand visibility across key retail outlets


mechanics enrolled and activated

2.25 lakhs

ltrs sold through in-shop promotion activity


new dealers added

Organized 21000+

market activation (OSMM/ISP/Retailer-Mechanic Meet/Market Scouting)

Executed 15000+

mechanic engagement activities

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