Our Client

A Global IT Giant

Campaign Objective


Training Programs

Build advocacy & positive mindshare with the RSPs for selling brand exclusive products.


Solution Selling

Equip RSPs with knowledge and confidence to properly pitch the products and match customers' need. The goal was to help incremental sales of the brand's software products.


Larger partner base with limited resources and limited knowledge on brand's products.

Deficiency in selling skills competence in Retail Sales Promotors (RSP) and other staff was impacting market share.

Execution Methodology

Highly Integrable

Remoting training

Launched remote training program with 12 Remote trainers and 1 TL. Remote and web based reinforcement intervention.

Highly Integrable

Telephonic Training

Deployed DLC for imparting training, product USP, Competitive superiority, soft skills and sales orientation, etc.

Highly Integrable

Peer Evaluations

Pre and Post assessment and certification were carried out through DLC.

Highly Integrable

Training Tools

Leveraged pocket guides, ready reckoner, flash cards, presentations, scripts, and videos to impart training.

Services Offered

Sales Training

Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Impact Generated


RSPs in 7 cities are increasingly convincing the consumers to purchase genuine brand's products.


growth in the COA registrations across 3 quarters.


new registrations and 7200 courses completed.


of the sales people feel that the training concepts enabled them sell more units.

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