Our Client

A Global IT Giant

Campaign Objective

Training Programs

Build advocacy & positive mindshare with the RSPs for selling brand exclusive products.

Solution Selling

Equip RSPs with knowledge and confidence to properly pitch the products and match customers' need. The goal was to help incremental sales of the brand's software products.

Challenges

Larger partner base with limited resources and limited knowledge on brand's products.

Deficiency in selling skills competence in Retail Sales Promotors (RSP) and other staff was impacting market share.

Execution Methodology

Remoting training

Launched remote training program with 12 Remote trainers and 1 TL. Remote and web based reinforcement intervention.

Telephonic Training

Deployed DLC for imparting training, product USP, Competitive superiority, soft skills and sales orientation, etc.

Peer Evaluations

Pre and Post assessment and certification were carried out through DLC.

Training Tools

Leveraged pocket guides, ready reckoner, flash cards, presentations, scripts, and videos to impart training.

Services Offered

Sales Training

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Email Marketing

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LinkedIn Marketing

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Telesales

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Webinar Management

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Program Reach

Progrm Reach

Impact Generated

1600

RSPs in 7 cities are increasingly convincing the consumers to purchase genuine brand's products.

72%

growth in the COA registrations across 3 quarters.

1400

new registrations and 7200 courses completed.

94%

of the sales people feel that the training concepts enabled them sell more units.

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Fuel your Sales Pipeline with Qualified Leads and Close More Deals at Scale

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  • Intelligent Data Services
  • Telesales
  • Field Sales & Marketing
  • Digital Marketing
  • Retail
  • Sales Training
  • Business Analytics
  • Tech & Platforms
  • Webinar Marketing

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