A Global IT Giant
Build advocacy & positive mindshare with the RSPs for selling brand exclusive products.
Equip RSPs with knowledge and confidence to properly pitch the products and match customers' need. The goal was to help incremental sales of the brand's software products.
Launched remote training program with 12 Remote trainers and 1 TL. Remote and web based reinforcement intervention.
Deployed DLC for imparting training, product USP, Competitive superiority, soft skills and sales orientation, etc.
Pre and Post assessment and certification were carried out through DLC.
Leveraged pocket guides, ready reckoner, flash cards, presentations, scripts, and videos to impart training.
RSPs in 7 cities are increasingly convincing the consumers to purchase genuine brand's products.
growth in the COA registrations across 3 quarters.
new registrations and 7200 courses completed.
of the sales people feel that the training concepts enabled them sell more units.