23rd Jun, 2021
, , Designation
- Channel partner digital enablement is a path less traveled for enterprises
- In most cases, enterprises donât tie up with digitally enabled channel partners who can amplify marketing campaigns
- Discover ways to level up channel partner readiness with digital dexterity
Enterprises today understand that channel partner enablement is the stalwart mainstay of the current digital zeitgeist. However, few of them connect with digitally enabled channel partners who can amplify marketing campaigns.
For many enterprises, channel partner digital enablement is a path less traveled for enterprises. 21st century enterprises operating by old legacy playbooks are facing debilitating challenges. Enterprises donât have digitally enabled channel partners who can amplify marketing campaigns.
Why did enterprises fail to get the real yield?
Most enterprises just focus on recruiting partners as per the 80/20 rule. However, channel partner digital enablement is more complex than that. Many of the partners donât have the digital readiness to amplify marketing campaigns. Without digitally enabled partners, enterprises leave a lot of money on the table as the partners donât fully leverage the sales and marketing enablement tools and content. They constantly struggle to orchestrate and empower channel marketing partners.
What are the critical components for leveraging your channel partners to amplify the digital marketing campaigns?
Digital readiness is a critical component for the amplification of marketing campaigns. It is needed to bolster marketing & sales GTM strategy for products/ solutions. Channel partners should be guided on strategizing marketing campaigns, driving integrated demand generation programs, and more.
These capabilities are more important in todayâs scenario where enterprises are facing reduced customer facetime. Without these factors, enterprises are lagging in incremental value and digital campaigns.
Need partner digital readiness for executing digital marketing readiness?
Attend this Webinar: Is your channel amplifying the digital marketing efforts? Our experts will walk you through best practices to supercharge the channel partner marketing model and amplify marketing coverage by several folds.
Topic: Is your channel amplifying the digital marketing efforts?
Date: 7th July 2021
Time: 1200 – 1300 hours IST
- MP Narayan, VP – APAC, Denave
- Carol Hildebrandt, Director of Channel Marketing, APJ Dell Technologies
- Roelof Holwerda, Global Director of Partner Demand Generation, Dell Technologies
Join our experts as they will discuss core pillars and transformational levers to succeed with partner digital marketing.
They will uncover best practices and transformational levers to succeed with partner digital marketing enablement. Industry speakers on partner digital enablement strategies will showcase some successful use cases to amplify marketing reach by several folds.