What is Sales Enablement?

Sales | 3 minutes to read

30th Oct, 2017

Are you aware of the fact that every 1 in 3 sales pitch doesn’t convert due to sheer lack of sales preparation? Research conducted by analysts at IDC reveals that poor sales preparation has led to huge revenue losses due to lost sales opportunities and wasted marketing and sales expenses. This is one reason why there’s so much buzz around the term ‘sales enablement’.

Often misconstrued as a buzzword, sales enablement has always had this element of intrigue tied to it. While a segment audience now understands the concept and even applies it, still, there remain many pockets where people struggle to understand this terminology.

Click on the video to understand the – the bridge between strategy and execution, with some rather easy-to-understand analogies:



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