4 Most Debilitating IT Sales & Marketing Challenges that Thwart Prospecting

Sales | 5 minutes to read

27th Jul, 2022

IT sales prospecting is a rough terrain. However, procuring the right B2B data can help the teams in solving a fair share of problems and reaching overarching business problems


    • The IT sales cycles are complex, lengthy, and complicated

    • Procurement of net new data can help enterprises in solving many of the IT sales prospecting challenges and reaching tangible benefits downstream

    B2B & IT sales and marketing is always a fraught business and riddled with challenges. The technology industry is highly competitive, and there are always new companies entering the market. Moreover, the SaaS and IT buyers are informed customers, they carefully make decisions after evaluating the solutions. As a result, they are often more difficult to sell to than other buyers.

    Therefore, the IT organisations need to take the time to understand the needs of their customers and offer tailored solutions to address them. A validated technology and IT professional database can help technology companies in doing this. Buying dedicated IT companies database can help teams in tailoring the customer outreach campaigns, improving the response rates, and simplifying buyer journeys.

    4 challenges that obscure IT sales prospecting

    Challenge 1 – Unqualified Leads 

    Unqualified leads lead to performance-sapping errors in IT sales prospecting. IT organisations end up wasting a lot of time and energy on unqualified leads which don’t fit the target customer profile and are unlikely to be interested in the product or service. Pursuing unqualified prospects can lead the sales and marketing campaigns away from real potential customers. Not only does this waste valuable time, but it can also sap motivation and enthusiasm from the sales process. IT teams should take a step back and reassess their approach. Otherwise, they end up spinning wheels without making any real progress.

    There are a few key indicators that can help organisations determine whether or not a lead is qualified in the IT professional database. First, they should look at the lead’s company size. If they’re too small, they may not have the budget for the product or services offered. Second, they should consider the leads’ industry. If they’re in a heavily regulated industry, they may have specific needs that the product doesn’t address. Finally, teams should take a look at the lead’s demographic and technographic information. IT organisations should take out the demographic and technographic information of their target audience before starting any new project as it provides them with a better understanding of the needs and wants of their potential customers. By understanding the age, gender, income, education level, occupation, interests and tech usage of their target market, organisations can create more targeted and effective marketing campaigns that are more likely to result in conversions. Additionally, this data can also be used to segment customers into different groups so that they can be marketed more effectively.

    Click here to get qualified IT database for your business

    Challenge 2 — IT sales cycles are lengthy and complex 

    IT sales cycles are notoriously lengthy and complex. It can often take months, or even years, to land a single deal. This is because the typical IT buyer is extremely risk-averse and wants to be absolutely sure that they are making the right decision before moving forward. As a result, IT salespeople must be very knowledgeable about their products and the industry as a whole in order to answer all of the buyer’s questions and address all of their concerns. They also need to have a great deal of patience and perseverance, as it is not uncommon for deals to fall through at the last minute.

    Any business that relies on technology to drive sales knows that the quality of their IT professionals’ database can make or break their success. When IT professionals are able to quickly and easily access the information they need, it shortens the amount of time it takes to complete a sale. However, when the prospect information is outdated or difficult to find, it lengthens the sales cycle and frustrates IT professionals. A well-maintained IT database helps professionals to do their jobs more efficiently, which in turn helps businesses to close more sales in a shorter period of time. In today’s competitive marketplace, every advantage counts, and quality database is an essential tool for any business that wants to shorten its sales cycles.

    Also Read – Demand Gen Series- A 6-Step Guide to Achieve Better Quality B2B Leads

    Challenge 3 – Poor Sales and Marketing Alignment 

    Ideally, the marketing team should be generating leads that the sales team can then follow up on and close. However, in reality, it is often difficult for these two departments to work together effectively. One reason for this is that they often have different objectives. The marketing team is typically focused on generating brand awareness and creating interest in the product, while the sales team is focused on making actual sales. As a result, it can be difficult for them to find common ground.

    However, there are a few things that companies can do to help align their sales and marketing teams. One is to create clear objectives and goals that both teams can work towards. Another is to establish regular communication between the two teams so that they can share information and stay up-to-date on each other’s progress.

    Buying IT companies’ database can help to eliminate these communication gaps by providing a central repository of information. By storing data in a central location, it becomes much easier for both sales and marketing teams to access the information they need. As a result, an IT database can help to improve communication between sales and marketing teams, leading to better outcomes for the business as a whole.

    Challenge 4 — Nurturing Leads into Paying Prospects : One of the most challenging aspects of IT sales is converting leads into paying customers. In a highly competitive market, it can be difficult to persuade potential clients to choose the product or service over the many others available. The key to success is developing long-term relationships with clients and demonstrating a commitment to meeting their needs. This requires taking the time to learn about their business, understanding their unique requirements, and providing tailored solutions. It also involves staying up-to-date on industry trends and developments, so that teams can offer the clients latest innovations that will help them succeed.

    Leads can fall out of the funnel at any stage for a variety of reasons, and it’s up to the sales team to nurture them back in. This can be a challenge, but it’s essential for keeping the pipeline full and generating revenue. There are a few ways to nurture leads back into the fold, such as staying in touch, demonstrating value, and being flexible on price. To do this, IT teams must have accurate customer connect information of their prospects.

    Click Here to know how Denave generated leads worth USD 1.7 million in 03 months

    A fair share of technology sales problems can be solved by buying email database of IT professionals of prospects. This valuable resource can help teams to quickly identify potential customers, create tailored sales communication, and nurture them in a straight line. However, IT teams should exercise caution while selecting the database partner. The database partner should offer deep capabilities to provide accurate and validated B2B data.

    Also read – Discover 5 deep Capabilities that a B2B database partner should offer to help enterprises reach valuable prospects.

    The right B2B database can help enterprises to reap more intelligence for reaching the right prospects, engaging them at scale, and accelerating the B2B purchase cycles.

    Know how Denave helps growth-focused IT and sales teams raise the bar in sales prospecting, Contact Us!

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