The Curse of Data Decay on Sales Prospecting
Speakers - Joy Nandi, Global Head - Intelligent Data Services, Denave | Jazz Leong, Head of Integrated Marketing, APAC Microsoft | Jayant Kshirsagar, Sr. Vice President Marketing, MarketsandMarkets
What's the key to accurate sales prospecting and build momentum in net new business expansion? The answer is continuous refresh of voluminous B2B customer data which identifies the appropriate ICP, right decision makers and influencers. However, despite squandering huge money, enterprises face real challenges in maintaining the multi-dimensional, complex, and fast changing B2B data. Studies show that 94% of all organizations worldwide deal with at least 30-40% data decay of their prospect lists. SMB data worsens even faster at 70%. How can enterprises prevent data decay and improve sales prospecting by 80%? Attend this Webinar Eliminating B2B Data Decay for Revenue Acceleration Seasoned marketing & data operations stakeholders will deliberate about the:
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B2B target data and its sales prospecting
It tracks whether marketers have enough decision-makers and influencers in their database for every account. It also evaluates the completeness of an account data in terms of firmographic, technographic, financial, and correct contact information. Once the target account list is compiled, this metric, which includes intent scoring and engagement history, ensures that the procured corporate database list has the right people and that’s how to convert database into a lead machine.
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Adverse impacts of inaccurate data on the bottom-line and missed opportunities
It tracks whether marketers have enough decision-makers and influencers in their database for every account. It also evaluates the completeness of an account data in terms of firmographic, technographic, financial, and correct contact information. Once the target account list is compiled, this metric, which includes intent scoring and engagement history, ensures that the procured corporate database list has the right people and that’s how to convert database into a lead machine.
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Digital solutions and automated capabilities to expel data decay and supercharge sales prospecting
It tracks whether marketers have enough decision-makers and influencers in their database for every account. It also evaluates the completeness of an account data in terms of firmographic, technographic, financial, and correct contact information. Once the target account list is compiled, this metric, which includes intent scoring and engagement history, ensures that the procured corporate database list has the right people and that’s how to convert database into a lead machine.
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