Cost of Data and its Impact | S1 EP5 | #DenPulse - Prospect Data That Matters | Sales and Marketing
In this episode, the focus is on optimizing the cost and effectiveness of data in sales and marketing. Joy underscores the value of investing in accuracy, suggesting that paying a bit more for consistently precise data improves reachability and response rates. Video talks about third-party platform considerations, highlighting factors such as user licenses, data limitations, and potential pitfalls in renewal criteria. The discussion also touches on extra charges for features like market signals and buyer intent, emphasizing the importance of real-time validation checks for informed outreach decisions. Overall, the episode provides essential insights for businesses navigating the intricacies of data utilization and subscription platforms.