Account-Based Strategy In B2B Demand Generation

There is a growing need among marketers to be precise in their targeting in order to achieve a better lead qualification and higher conversions from MQL to SQL. In today’s competitive business landscape, engaging key decision-makers through personalized one-on-one communication is paramount to sales success. And as such, a demand generation strategy with account-based marketing has become critical.

• Demand Gen vs. ABM
• Converging Sales and Marketing Through Unified Strategies
• ABM+ Demand Gen framework
• ABM + Demand Generation Approach