There is a growing need among marketers to be precise in their targeting in order to achieve a better
lead qualification and higher conversions from MQL to SQL. In today’s competitive business
landscape, engaging key decision-makers through personalized one-on-one communication is
paramount to sales success. And as such, a demand generation strategy with account-based
marketing has become critical.
Key takeaways
Demand Gen vs. ABM
Converging Sales and Marketing
Through Unified Strategies
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