Virtual Events Transforming The Future Of Experiential Marketing

In recent years, it was difficult even to imagine large-scale sales and marketing events taking place online, let alone justifying the nature, scope, and ROI one would generate from it. However, with large-scale digitization and rising marketing costs, businesses pivoted to a virtual event arrangement that allowed them to keep their customer engagement alive while cushioning the impact on the overall ROI. Traditionally, an in-person event, the role and scope of experiential marketing now mandate a hybrid establishment - digital and physical, to connect with audiences who are reluctant to make that extra effort.