Our Client

Leading enterprise information technology company



Devise Partner-Led Initiative

Creating a partner-led program to build solution mindshare


Scale Up Revenue

Increasing demand and product consumption revenue for given set of accounts in SMCC and EC segments


Widespread Market Penetration

Expanding market reach in complex and competitiveAPAC Segments


To manage partners across 10 countries in the region

Capability to manage different businesses while dealing with various cultural sensitivities and ensuring an apt communication for each geo without diluting the essence

Stiff competitive landscape

Execution Methodology

Highly Integrable

Highly Integrable

Orchestrated highly integrable account based marketing strategies including a cohesive mix of digital and tele marketing strategies to target specific account base

Highly Integrable

Tele Profiling

Trained Inside Sales team that conducted tele profiling on the right personas for better engagement and ideal need identification

Highly Integrable

Branding Strategy

Vernacular branding strategy was opted to target specific markets across APAC where the native language was more prevalent

Highly Integrable

Linkedin Campaigns

Laser sharp Linkedin campaigns (ad promotions, InMails etc.) were formulated based on specific service offerings to tap audience under defined parameters

Highly Integrable

Email Marketing

Drip methodology based email marketing campaigns were envisioned and deployed based on recipient's action to boost pipeline and success rate

Highly Integrable


Start-to end webinar management generated intent based audience which fueled sales pipeline for revenue growth

Program Reach

Progrm Reach

Technology leverage

Technology Leverage
Developed a customized tech-led Trade Marketing Solution to execute on field campaigns with real time web integration
Technology Leverage
Captured holistic market insights, business intelligence and analytics to forge proficient & customized trade influencers engagement strategy

Impact Generated


Leads Generated

20K +

Contacts Were Profiled Through Tele Motion Which Included C-Level Executives And Bdms

200 +

Opportunity Funnel Created

15K +

Opt-In Contacts Were Approached Though Email Motions

500 +

Webinar Registrations Attributed To 17% Of The Total Opportunity Funnel

$2Million +

Estimated Opprtunity Valuation

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