Leading enterprise information technology company
Creating a partner-led program to build solution mindshare
Increasing demand and product consumption revenue for given set of accounts in SMCC and EC segments
Expanding market reach in complex and competitiveAPAC Segments
Orchestrated highly integrable account based marketing strategies including a cohesive mix of digital and tele marketing strategies to target specific account base
Trained Inside Sales team that conducted tele profiling on the right personas for better engagement and ideal need identification
Vernacular branding strategy was opted to target specific markets across APAC where the native language was more prevalent
Laser sharp Linkedin campaigns (ad promotions, InMails etc.) were formulated based on specific service offerings to tap audience under defined parameters
Drip methodology based email marketing campaigns were envisioned and deployed based on recipient's action to boost pipeline and success rate
Start-to end webinar management generated intent based audience which fueled sales pipeline for revenue growth
