Our Client
Leading enterprise information technology company
Objective
Devise Partner-Led Initiative
Creating a partner-led program to build solution mindshare
Scale Up Revenue
Increasing demand and product consumption revenue for given set of accounts in SMCC and EC segments
Widespread Market Penetration
Expanding market reach in complex and competitiveAPAC Segments
Challenges
Execution Methodology
Highly Integrable
Orchestrated highly integrable account based marketing strategies including a cohesive mix of digital and tele marketing strategies to target specific account base
Tele Profiling
Trained Inside Sales team that conducted tele profiling on the right personas for better engagement and ideal need identification
Branding Strategy
Vernacular branding strategy was opted to target specific markets across APAC where the native language was more prevalent
Linkedin Campaigns
Laser sharp Linkedin campaigns (ad promotions, InMails etc.) were formulated based on specific service offerings to tap audience under defined parameters
Email Marketing
Drip methodology based email marketing campaigns were envisioned and deployed based on recipient's action to boost pipeline and success rate
webinars
Start-to end webinar management generated intent based audience which fueled sales pipeline for revenue growth
Program Reach
Technology leverage
Impact Generated
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