Client: US-based OEM Brand
A leading US-based security software OEM faced stagnant sales growth due to reliance on online and retail channels, low brand awareness of affordability options, and limited partner engagement. Denave partnered with the client to implement a comprehensive B2B sales transformation program. This program combined the power of telesales and field sales, creating a hybrid Managed Services sales engine that increased dealer breadth, maximized account coverage, and drove end-to-end sales cycle management.
Impact Generated
65X ROI achieved
through a strategic hybrid sales approach.
700+ leads closed
and 2,000 BANT-qualified leads generated.
15,000+ accounts profiled
for comprehensive market coverage.
80% customer retention rate
demonstrating exceptional client satisfaction.
Campaign Objective
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New Business Acquisition
Penetrate new accounts, revive dormant ones, and expand the client's India B2B business footprint.
Leakage Control
Mitigate B2B business leakage in online and retail channels.
Partner Engagement
Enhance partner focus on generating new business opportunities.
Challenges
Program Reach
malaysia
pan india
Execution Methodology
Hybrid Sales Engine
Deployed Managed services including telesales & field sales for enhanced reach, profiling, and opportunity creation.
Telesales Engine
Qualified leads, mapped accounts, conducted profiling, pitched solutions, and secured appointments.
Field Sales Engine
Conducted customer meetings, demos & POCs, qualified requirements, and facilitated deal closures.
Effective Collaboration
Close partnership ensured seamless execution and client alignment.