Our Client

Global security software company

Campaign Objective

Product Renewals

Drive client’s antivirus renewal business for SMB segment across PAN India. Idea was to achieve antivirus licence renewals with minimum support.

Challenges

Relationship building with different channels (partners & distributors) was difficult

Relationship building with end-users was difficult

It was a perishable customer market-Only SMB (Small & Medium business) clients

High volume of renewal accounts were pending.

Execution Methodology

Partner Management

Strong relationship management with partners on field-Denave maintained strong relationship on behalf of client with partners who were finally responsible for renewing customers product.

Customer Engagement

Impactful end-to-end co-ordination mechanism between customers, partners, distributors & the client. Aggressive customer follow-up, ensuring minimum slippage of renewals to competition.

Services Offered

Telesales

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Email Marketing

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LinkedIn Marketing

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Telesales

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Webinar Management

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Program Reach

Progrm Reach

Impact Generated

80.68%

renewal conversion Q-o-Q in SMB market

6.86%

increase in customer retention within 3 quarters of implementing process change

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