Our Client

Global security software company

Campaign Objective


Product Renewals

Drive client’s antivirus renewal business for SMB segment across PAN India. Idea was to achieve antivirus licence renewals with minimum support.


Relationship building with different channels (partners & distributors) was difficult

Relationship building with end-users was difficult

It was a perishable customer market-Only SMB (Small & Medium business) clients

High volume of renewal accounts were pending.

Execution Methodology

Highly Integrable

Partner Management

Strong relationship management with partners on field-Denave maintained strong relationship on behalf of client with partners who were finally responsible for renewing customers product.

Highly Integrable

Customer Engagement

Impactful end-to-end co-ordination mechanism between customers, partners, distributors & the client. Aggressive customer follow-up, ensuring minimum slippage of renewals to competition.

Services Offered


Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Impact Generated


renewal conversion Q-o-Q in SMB market


increase in customer retention within 3 quarters of implementing process change

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