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A globally recognised software testing and QA platform for cross browser testing wanted to accelerate registrations and qualified attendance for a large-scale webinar focused on the QA and developer ecosystem across India, APAC, and the US. While the brand already had strong visibility among developer communities, the real challenge was driving action from highly specialised technical audiences that are traditionally difficult to engage through generic demand generation programs. The campaign needed to reach multiple personas across QA leadership, developers, architects, test engineers, and QA analysts — each with different learning priorities, technical pain points, and decision motivations. The objective was not just broad awareness, but high-intent registrations and meaningful attendance quality within a compressed 30-day execution window. To achieve this, the client partnered with Denave to execute a precision-led, multi-channel demand activation strategy combining sales intelligence, persona-led targeting, webinar-specific messaging, audience segmentation, and coordinated multi-touch outreach across email, LinkedIn, and Meta ecosystems. Within just one month, the program generated 5,000 qualified registrations while delivering strong engagement quality across India, APAC, and the US — transforming webinar outreach into a structured, high-performance demand generation engine.
Drive large-scale registrations for the client-hosted webinar within a highly compressed campaign timeline while maintaining audience quality and engagement relevance.
Reach QA leadership, developers, architects, test engineers, and analysts through messaging aligned to their technical priorities and professional pain points.
Move beyond vanity registrations by building a high-intent audience likely to attend, engage, and enter client’s downstream event nurture.
The Persona Enrichment Agent identified and enriched niche QA and developer personas across India, APAC, and the US, enabling more targeted and relevant webinar outreach.
Custom ads, email journeys, reminders, and registration messaging were tailored to drive webinar conversions, with persona-specific messaging focused on practical QA and testing outcomes.
A coordinated mix of email outreach, LinkedIn, Meta retargeting, and reminder campaigns maximised webinar registrations throughout the 30-day campaign.
Denave continuously optimised engagement, follow-ups, and conversion paths to maximise webinar registrations and attendance.
USA
Singapore
malaysia
pan india
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