Our Client

India-based IT & cloud services company

Campaign Objective

Objective

Account Targeting

The primary objective of the client was to target e-commerce companies on a PAN-India level

Objective

Data profiling

The primary objective was to execute Pan India accounts profiling of start-up and ISV accounts provided by the client

Challenges

The major challenge faced by the client was to identify and enrich their current client list of around 27K customers

Lack of accurate database of target accounts was hampering their telemarketing lead generation campaign along with the digital marketing on the personas in middle east and the Pan India region.

Execution Methodology

Highly Integrable

Data profiling

Successfully mapped the client list and churned them to niche-profile targeted personas with maxium direct contact no.s and validated email ids for lead generation campaign

Services Offered

Intelligent Data Services

Email Marketing

LinkedIn Marketing

Telesales

Webinar Management

Program Reach

Progrm Reach

Technology leverage

Leveraged our internal repository for start-up and ISV database for profiling and mapping contact information

Impact Generated

40%

Increment achieved in the quaterly revenue

Delivered 70%

Valid mobile numbers and 100% official email ids of targeted personas

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