Our Client
Leading Handset Manufacturer
Campaign Objective
Retail Audits
To conduct Mystery Shopping for CE Market Sensing checks
Channel Partner Management
To negotiate the best deal with channel partner and understand their retail pricing behaviour
Partner Survey
To understand from channel partners about 1st Brand Preference, flair of feature-based selling & knowledge of SKU wise details
Challenges
Execution Methodology
Mystery Audits
Coordinated store allocations for planned visits and enabled highly customizable forms to capture mystery audit information
Retail Analytics
Developed mobile dashboard for auditors to track visits, save audit recordings, and validate audits. Prepared Web Auditor to validate audit results from field and approve/reject visits
Data Reporting
Enabled standard dynamic report, for a consolidated data view and customized reports
Services Offered
Retail Activations
Program Reach
Technology leverage
Retail analytics platform for data collection and reporting.
Impact Generated
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