350+ qualified sales leads generated for a leading MedTech market research company

Our Client

MedTech Market Research Company

Campaign Objective

The objective was to support different tier partner with the brand's ISG (Server /storage/Backup) Pipeline

Demand Generation

The company wanted to maximize it's brand visibility and search engine rankings through search engine optimization and maximize lead generation through digital ads.

Challenges

Lack of brand presence in the target markets, leading to slower client acquisition.

The brand lacked a strategic content marketing engine pertaining to it's highly specialized and technical products.

Poor website responsiveness and high load time, leading to higher bounce rates, lower rankings on SERPs, and poor customer experience.

Poor SEO implementation hurting brand visibility and credibility across search engines.

Execution Methodology

SEO Services

Optimised the content and assets repository (images & videos) and implemented interlinks for speeding up website performance. Also, optimized the content hygiene on website and social media as per the brand guidelines to drive higher engagement and communicate value propositions effectively.

PPC Services

Deployed paid marketing campaigns to create strong presence within the target market and generate qualified sales leads.

Services Offered

Digital Marketing

Know More

Email Marketing

LinkedIn Marketing

Telesales

Webinar Management

Program Reach

India Malaysia Singapore

Singapore

malaysia

pan india

Impact Generated

50%

reduction in the CPC

25%

increment in the lead quantum

1.8 million

impressions generated

350+

qualified sales leads generated

No.1

rankings for non-branded keywords

20%

website pages in top 10 search engine results

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