Client: MedTech Market Research Company

A prominent MedTech market research company struggled to attract new clients due to a lack of brand awareness and a website in need of optimization. Denave implemented a data-driven digital marketing strategy to bridge this gap. We addressed their challenges by optimizing website content and assets for improved engagement and value communication. Additionally, we leveraged targeted SEO tactics to elevate their search engine ranking for relevant, non-branded keywords. To generate high-quality leads, Denave deployed strategic PPC campaigns, reaching a significant audience within their target market.

Impact Generated

50% Reduction in Cost-Per-Click (CPC)

Delivered qualified leads at a significantly lower cost compared to previous efforts.

1.8 Million Targeted Impressions

Targeted approach exposed the MedTech to a vast audience of potential customers within their niche.

Dominating Search Engine Results

Achieved a coveted #1 ranking for non-branded keywords crucial for organic lead generation.

Explosive Lead Growth

Multi-pronged strategy yielded a 25% increase in qualified leads, fueling the client's sales pipeline.

Campaign Objective

Objective

Identify & Engage Potential Customers

Locate key decision-makers at target healthcare organizations.

Objective

Amplify Market Presence

Increase brand awareness within the competitive MedTech landscape.

Objective

Fuel Sales Pipeline Growth

Generate a steady stream of high-quality leads.

Challenges

Low brand visibility and recognition in target markets. noise.

Lack of specialized content marketing for technical MedTech products.

Poor website performance, including slow load times and high bounce rates.

Ineffective SEO strategy, limiting organic search visibility and credibility.

ServicesOffered

Digital Marketing

Program Reach

Progrm Reach
Singapore
malaysia
pan india

Execution Methodology

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SEO Optimization

Revamped website for faster loading and interlinking, optimizing content for better engagement and value communication.

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Targeted PPC Campaigns

Deployed strategic PPC campaigns to reach decision-makers in the target market and generate qualified leads.

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Strategic Content Marketing

Developed a content strategy focused on their niche expertise to attract and engage potential customers.