US-based multinational IT brand
The goal was to increase grow brand awareness and generate demand amongst organizations who were using ERP solutions to migrate to the cloud solutions of the IT brand.
A focused property was developed which has a strong video-first led focus with content as the backbone to increase engagement among the target audience.
Strong search engine optimization efforts were deployed to drive relevant traffic and clicks on the company's website.
Email series and sequences were implemented to target prospects with videos and relevant content, resolving their pain points.
An integrated telesales program was deployed to connect with the right users and convince them to migrate to the new cloud solution.
Clicks to website with high engagement rates