22% Uptick In The Quarterly

Challenges

The major challenge was to map and identify the target market specifically for the healthcare segment which is bifurcated in various segments like IVF centers, Dental Clinic, ployclinic, etc. in Pan India region.

Their digital marketing strategy specifically for GTM activities needed to be shaped as per the target segments and personas. Local polyclinics, dental clinics and Radiology centres were untapped market segment for the brand which was undiscovered and unstructured.