22% Uptick In The Quarterly

Campaign Objective

Account-based Targeting

The client wanted to target segments like Diagnostic Centres/Labs, Dental Clinic, Eye Clinic, Radiology Centres, IVF Clinics, and Polyclinics.

Challenges

The major challenge was to map and identify the target market specifically for the healthcare segment which is bifurcated in various segments like IVF centers, Dental Clinic, ployclinic, etc. in Pan India region.

Their digital marketing strategy specifically for GTM activities needed to be shaped as per the target segments and personas. Local polyclinics, dental clinics and Radiology centres were untapped market segment for the brand which was undiscovered and unstructured.

Execution Methodology

Data Mapping and Profiling

Based on targeted personas and verticals, we delivered data batches while undertaking extensive research through tools and bots and manual profiling activities to deliver the targeted database counts within the time-frame.