Client: Leading Industrial Clothing Brand

Denave partnered with a leading industrial clothing brand seeking to engage with a diverse range of food industry leaders, from ready-to-eat manufacturers to central kitchens. We implemented a robust account-based marketing (ABM) strategy, fortified by meticulous data mapping and profiling. Denave's team prioritized targeted industry verticals, aligning with client delivery schedules. Through a combination of cutting-edge tools, intelligent bots, and meticulous manual profiling, we built a hyper-targeted database, ensuring every lead was primed for engagement. This strategic approach allowed our client to laser-focus their marketing efforts on key decision-makers like HR Managers, Production Heads, and Plant Managers within these high-value accounts.

Impact Generated

20% Quarterly Lead Increase

Precision targeting yielded a substantial boost in qualified leads.

Pan-India Reach

Successful engagement with targeted personas across the entire Indian market.

Digital & Telemarketing Success

Multi-channel approach drove results across both online and offline campaigns.

Improved Sales Pipeline

High-quality leads accelerated sales cycles and revenue growth.

Campaign Objective

Objective

Targeted Account Selection

Pinpoint key decision-makers within specific F&B industry verticals.

Objective

Lead Generation

Achieve a 20% increase in qualified leads through digital and telemarketing campaigns.

Challenges

Diverse Target Audience: Catering to a wide array of F&B verticals required nuanced profiling and messaging.

Data Quality: Ensuring accurate and up-to-date contact information for key decision-makers.

Scalability: Maintaining precision targeting while expanding reach across a vast geographic region.

Execution Methodology

Prioritized Data Mapping and Profiling

Focused on key industry verticals, using tools, bots, and manual research to build a targeted database.

Account-Based Marketing (ABM)

Crafted tailored messaging and outreach strategies for specific decision-maker personas.

Multi-Channel Engagement

Deployed digital and telemarketing campaigns to connect with high-value accounts across India.

Program Reach

Progrm Reach
pan india

ServicesOffered

Intelligent Data Services

.