Our Client

A leading industrial clothing brand

Campaign Objective

Objective

Account-based Targeting

The client wanted database to target ready to eat food manufacturers, fruit pulp and beverage companies, dairies, meat processing industry, baby food manufacturers, nutraceutical companies, QSR, central kitchens, chocolate manufacturers, and confectionaries

Objective

Profile-based Targeting

Target HR manager and head, production manager and head, admin, and plant head

Challenges

The major challenge was to map the target market specifically for the central kitchens and quick service restraunts in the Pan India region

Their digital marketing strategy specifically for GTM activities needed to be shaped as per the target segments and personas. It was quite challenging for the customer to drive the digital campaigns as per the segregated market of QSPR and the central kitchen.

Execution Methodology

Highly Integrable

Data Mapping and Profiling

We kept on prioritising the targeted industry verticals as per the delivery batches. We did extensive research through tools and bots and manual profiling activities to deliver the targeted database count.

Services Offered

Intelligent Data Services

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Email Marketing

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LinkedIn Marketing

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Telesales

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Webinar Management

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Program Reach

Progrm Reach

Impact Generated

20%

Uptick in the quarterly target of qualified lead generation across digital and telemarketing campaigns

Successfully

Delivered targeted personas in the pan India region

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