Client Multinational Technology Company

This case study explores Denave's successful collaboration with a leading global security software company to propel their cloud adoption strategy. The client faced challenges in driving cloud penetration within their customer base due to limited partner engagement, low market awareness, and customer reluctance. Denave implemented a targeted B2B Telesales program with a deep understanding of the SMB market and the client's cloud product portfolio. Through a consultative selling approach, Denave effectively communicated the value proposition of cloud solutions, addressing customer concerns and driving adoption. This strategic partnership resulted in a remarkable 189% year-on-year revenue growth for the client's cloud products across India and Malaysia. Additionally, the program secured an impressive 80% customer retention rate, solidifying the client's position as a leader in the cloud security market.

Impact Generated

189% Y-o-Y Revenue Growth

across India and Malaysia.

14% Market Share Gain

in cloud security market.

80% Customer Retention

ensured exceptional client retention .

Recurring Revenue Stream

generating a sustainable revenue flow.

Campaign Objective

Objective

Increase Cloud Adoption

Facilitate widespread adoption of the client's cloud security solutions within their existing customer base.

Objective

Maximize Revenue

Elevate the client's revenue through increased sales of cloud products and migration of on-premise customers.

Objective

Secure Customer Loyalty

Build strong customer relationships and foster recurring revenue through subscription-based cloud solutions.

Challenges

Limited partner engagement hindered SMB market penetration.

Low awareness of client's cloud offerings created adoption hurdles.

End-user reluctance towards migrating to cloud-based solutions.

Execution Methodology

B2B Telesales Program

Targeted sales outreach to deepen market reach.

SMB Market Expertise

Tailored selling approach for small-medium businesses.

Value Proposition Focus

Emphasized cloud benefits for customer success.

Program Reach

Progrm Reach
malaysia
pan india

ServicesOffered

Telesales

.