Our Client

Global technology brand

Campaign Objective

Objective

Compliance Management

Ensure that the reported software corresponds to the actual software hosted and to rectify under/over reporting and provide an optimized reporting structure.

Objective

Licensing Awareness

Provide licensing education to generate awareness and help customers with accurate reporting and provide hybrid hosting infrastructure (Cloud & On-Premise) for maintaining customer’s privacy.

Challenges

Non-viability of the on-site audit to manage the un-managed hosting community.

Ensuring compliance was not possible that resulted in loss of ROI.

Duplicity of data by hosting companies in the self-assessment, made it difficult to identify shortfalls.

Inaccurate reporting by service providers due to complex licensing rules, incorrect understanding of the reporting structure with distributor and intentional under-reporting.

Execution Methodology

Highly Integrable

Compliance checks

Analysis of the previous 1-3 years of the reporting prior to the engagement to arrive at an approximation of the host infrastructure. A comprehensive questionnaire designed to explore incomplete/hidden information and to collate inputs effectively.

Highly Integrable

Inside sales team

A competent team was built with the right training techniques and hosting infrastructure demos to carry out intelligent conversations with the targeted companies.

Program Reach

Progrm Reach

Services Offered

Telesales

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Email Marketing

LinkedIn Marketing

Telesales

Webinar Management

Technology leverage

BI Analytics

Impact Generated

Overall 40% increase

in reporting across the APAC region without any backlog

78%

of target hosting companies reported better post campaign execution in APAC

48% Increase

in reporting across Middle East and Africa region with 84% accounts reporting better, post campaign execution and with backlog reporting correction.

Overall 165%

achievement of target in MEA region and 180% in APAC.

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  • Intelligent Data Services
  • Telesales
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  • Sales Training
  • Business Analytics
  • Tech & Platforms
  • Webinar Marketing

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