Client: A Prominent IT Company
A prominent IT company sought to expand its market reach and revenue in India. However, low brand awareness in Tier 2 & 3 cities, a restricted industry database, and software piracy posed significant challenges. Denave became their strategic partner, leveraging a combined telesales & field sales approach to target focused verticals (manufacturing, engineering, etc.). Through effective database profiling, lead generation, and close collaboration, Denave empowered the client to generate a staggering 12X ROI, build a robust $1.6M pipeline within a quarter and secure $400K in additional revenue quarter-over-quarter. This impactful campaign resulted in over 10,000 annual customer interactions, 1500+ net new customers acquired in a year, and 4500+ leads generated. Denave's expertise in telesales proved instrumental in driving successful customer connections and achieving these remarkable results.
Impact Generated
12X+
ROI achieved
$1.6M
pipeline generated Q-o-Q
$400,000
revenue achieved Q-o-Q
1500+
net new customers acquired in one year
Campaign Objective
Market Expansion
Expand geographical reach by penetrating Tier 2 & Tier 3 cities.
Revenue Maximization
Increase revenue through lead generation and net new customer acquisition.
Sales Ecosystem Development
Establish an end-to-end sales engine comprising telesales, field sales, and program management support.
Challenges
ExecutionMethodology
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Database Profiling & Lead Generation
Identify focused verticals, source & profile leads.
Lead Allocation & Closure Tracking
Utilize telesales & field sales for direct customer connection, partner alignment for fulfillment, and closure tracking.
Telesales
Telesales
Field Sales and Marketing
Field Sales and Marketing
Program Reach
pan india