Our Client

Global IT company

Campaign Objective


Enahance brand advocacy

The brand wanted to enhance knowledge and advocacy of its C2D chip among the retail sales promoters across India.


Piloting tele-training

The brand wanted to run a pilot of telesales – training and ascertain impact on Billings (Absolute and C2D Mix) & RSPs and Partners.


End-to-end training program management

The goal was to identify retail accounts that accepted the training concept & liked it. Thereafter, impart training to their RSPs on Intel C2D., measure impact of training on sell thru management for these accounts, and collect partner and RSP's feedback on the new training methodologies.


Limited knowledge of the brand's products among retail promoters

Minimal brand advocacy among brand's promoters and sales reps.

Execution Methodology

Highly Integrable

Development touch

Kicked off with pre-training assessment and built knowledge share of the product and its features along with an overview of customer segment.

Highly Integrable

Sales training

Developed need/benefit-based selling skills along with up-selling competencies in comparison to the competitors.

Highly Integrable

Post training program

Conducted post-training evaluation and feedback.

Program Reach

Progrm Reach

Impact Generated


improvement in RSP knowledge share about the brand and its products.

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