Our Client

herbal health care products producer

Campaign Objective


Brand Activation

unveil a new product line from a ready-to-drink leading industry player via an impactful launch. In order to have the desired consumer engagement, the launch/product-reveal had to be backed by interesting and experiential buzz-generation activities.


Bringing in a new twist to a legacy product-Moving away from its traditional product portfolio, client was launching a fusion drink which could have acted against the established brand imagery.

Managing the brand proposition well during this fragile period where a mass brand was treading the experiment ropeway

Execution Methodology

Highly Integrable

Market activation

In line with the plan, Denave carried out multiple audience generation activities in multiple locales across the country.

Highly Integrable

Experiential marketing

By having a robust mechanism to ensure proper execution even in the silos- The idea was to create an experience with the idea of FUSION and Denave achieved that by conceptualizing an exciting product reveal using TRON act and creating a virtual FUSION on stage. The innovative approach of managing to replicate the concept of fusion on-stage acted as crowd-puller and helped the brand in garnering a lot of mass attention.

Services Offered

Retail Activation

Email Marketing

LinkedIn Marketing


Webinar Management

Program Reach

Progrm Reach

Technology leverage

Mobile App for experiential brand engagement

Impact Generated

The product

was very well accepted in the market with over 1 lac trials and feedbacks till date

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