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Our Client
US-based computer technology brand
Campaign Objective
Demand Generation
Shaping appropriate partner enablement program to drive demand generation by creating digital swell, leading to maximised ROI and expanded sales footprint.
Market Expansion
Tapping into the SMBs and mid-market segments of tech industries to generate relevant leads and win more deals.
Challenges
Execution Methodology
Email marketing
Conducted rigorous Email marketing campaigns utilising drip-based methodology. Emails were drafted based on recipient’s interest on a particular product to achieve higher success rate.
Content syndication
Established systematic and consistent posting and advertisement on various content syndication platform. Content syndication on various tech-based platforms like Tech Target allowed potential audience to download required assets thereby helping us approach the relevant prospect.
Content marketing
Publishing posts in native language and targeting the audience based on location and their preference helped us achieve engagement levels that exceeded industry benchmarks and witnessed 15% increase in MQL rate.
Programmatic advertising
Engaged PPC experts to set up campaigns based on locations and active time zones. Campaigns were optimized based on bid modifier.
Program Reach
Impact Generated
Partner With Us
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