Inbound B2B telemarketing service is a branch of marketing that enables customers to initiate the first point of contact when it best suits them, thereby ensuring maximum conversion. One of the most interesting elements of inbound telemarketing is that it reverses the process of chasing down prospects by using content to lure qualified leads, thereby increasing the conversion rate and filling the sales funnel.
Having said that, inbound B2B telemarketing services rely on several tools and tactics to deliver maximum ROI. It requires enterprises to leverage a mix of digital marketing services like content and social media marketing to disseminate information among the target audience. It also entails the use of CRM tools to record customer data, conversation, and feedback. While building an inbound telemarketing strategy there are few fundamental areas that should always be prioritized. Here are some core elements of an inbound telemarketing strategy built to produce consistent results.
Have a robust go-to marketing strategy
Have a masterplan ready in place. A company's go-to market strategy determines whether they are ready to go live or not, how, and when will they deliver their content to the target audience. They must devise a content calendar for each and every month that covers relevant themes, blog ideas, and the various channels across which the content will be promoted. This masterplan will help them understand when they want to start, the duration of their demand generation campaigns, and what budget will be allocated to various channels.
Search Engine Optimization
Search engines like Google are similar to a telephone directory for every website on the internet, except they sort websites by relevance and not alphabetically. Search engine optimization helps a company's website to get on top of the search engine result pages by using relevant keywords in their content. In modern-day B2B sales, 90% of the customers start their search through online browsing and more than 85% of users don't scroll past the first page of the search results. Enterprises need to build a SEO-optimized website to increase brand visibility, drive organic traffic, and enable customers through relevant, engaging, and problem-solving content. This will help strengthen their inbound inside sales engine.
Content is the king
Content is considered to be one of the most critical components of an effective inbound B2B telemarketing strategy. Content allows brands to grow their website rankings through SEO blogging, which gives Google more pages to index and boosts the website's relevance in organic research. Right content helps brands to create awareness amongst their prospects which will help to turn curiosity into interest, interest into desire, and then subsequently desire into buying intent. The more information companies provide through their content, the more credible and trustworthy the brand becomes. Content helps companies to drive the direct conversation with their customers as it delivers actionable marketing and sales qualified leads.
Since modern B2B buyers are more self-servicing in their product research, enterprises must ensure that their content is not generic and adds value to a prospect's entire buying journey. Buyers are proven to convert faster when marketers help them fulfil their information needs. The better the content, the higher will be customer engagement and value-driven customer journey. Therefore, it is extremely important that companies deploy a 360-degree content marketing strategy to boost their inbound telesales services and optimize the path from lead generation to conversions.
Social media promotion
In order to boost your search, it is very important to promote your content on social media channels. This also one way of attracting the audience towards your brand. Running, social media activities, surveys, etc. allows customers to connect with your brand, at the same time it maximizes your reach. Simultaneously, social media can also be used to promote ads using advanced targeting that will ensure that your brand message reaches the right set of audience.
Inbound telesales services are hard, but enterprises can develop their B2B telemarketing engine into a cash cow using a few future-forward tactics. They must align their digital demand generation processes with their telesales services to meaningfully engage with their prospects across their preferred medium. Companies must make sure to resolve buyer's queries, address their pain-points through content marketing, SEO, and social media marketing.
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