Cloud Migration – How It Changes the Mid-Market Dynamics?

Talent | 5 minutes to read

14th Sep, 2018

Cloud computing has successfully established its foothold in major industry segments by now.  In fact, as per IDC the public IT cloud services spending will grow by 21.9%, totaling $277 billion in 2021.

Also, as a matter of fact, small and large enterprises have the highest adoption rate of cloud strategies.  Reason is simple, smaller organisations have few barriers while migrating, since they are less burdened with legacy technologies, rigid processes and multiple layers of management that make decision-making quite cumbersome, slow and unmanageable.

On the other side, although large enterprises generally have complex processes and significant technological dependence, yet they have sufficient financial clout and skills to devote for cloud migration.

Now, what about the mid-market? Do you think embracing cloud technology is equally important for mid-market organisations too?

Cloud Migration – Need of the hour for mid markets
Essentially, for mid-market segment management and other resources are quite stretched, they may also not even have requisite IT skills in-house and their processes may not be completely evolved. Also, mid-market players are at the inflection point of their growth.

Unlike small players they have multiplicity of objectives and at the same time they do not have the luxury of experimenting like large enterprises. Their choices of technology and related solutions should be able to support agility, scalability and flexibility to manage complexity at an optimized expenditure so that they can channelize their efforts and investment towards innovation.

Undoubtedly, the mid-market has several unique strengths too. They are definitely infused with an agility factor that larger businesses may find difficult to compete with. Ironically, it is the preservation of this agility that makes the move towards the cloud so compelling.

Quite visibly, cloud technologies are pivotal for mid-market segment too for staying ahead of the competition – not only cloud technologies boost the speed of implementation of IT projects, but it also saves cost, time and business resources deployed for a particular project. In fact, cloud solutions can also be customized as per the customer requirements within a short time span, with little or no impact on internal resources.

Also, with its typical “pay as you go” model that depends entirely on your consumption patterns and preferences, cloud solutions keep strategic investment budgets really low and reduces dependency on the availability of infrastructure and support resources.

Hence, it opens up newer avenues of growth, better chances to enter new markets, accelerating the overall growth.

However, Cloud computing at its core, is not just about moving capital expense (CAPEX) to an operating expense, rather, leveraging the benefits on cloud can actually offer near-term payback, enhance organization’s agility and reduce the need for capital budget that impacts overall user experience and enhances user engagement, that ultimately leads to increased output overall profitability.

Simultaneously, it gives ease of collaboration by providing access to multiple devices and platforms along with connecting to remotely located employees thereby providing the required speed and reducing complexities in data management. Hence, easily deployable models can be developed thereafter.

Further, if we talk about security, traditional IT environments are quite slow to bring in new defenses. Here, availability on the cloud is an added advantage and an organization can well scale security solutions to keep unwanted content at bay.

For instance, cloud-based secure web gateways use malware signatures and blocked URL lists as soon as they become available — thereby replicating the protection quickly around the network which often gets difficult to replicate in a traditional setup.

In a nutshell, Cloud migration of productivity applications and new workloads, provide tremendous flexibility, cost-effectiveness, security as well as ability to revolutionize with new areas of focus for Mid-market organizations.

Selecting the right Cloud environment
When it comes to choosing an apt cloud environment for a mid-sized business, the most critical step is to comprehend and analyze your business requirements.

For instance, when we talk about sentiment analysis and corporate performance management, public cloud is the assured choice. Though, if you are upgrading company financials with resources and capabilities being more of an issue, then upgrading it to private cloud is the best option.

Still, the most popular one amongst the mid-market segments is the hybrid cloud model that enables them to build a ‘bridgehead’ in the cloud, while phasing out their dependency on legacy systems.

Also, when there is a lot of workload in a business, the best option for them is to opt for a hybrid cloud model to exert better control over solution customization, optimization of resources reduces costs, saves time and enable configuration upgrades better. In fact, hybrid cloud adoption grew by almost 3 times in the last year, increasing from 19% to 57% of organizations surveyed.

Opportunities Galore!
All in all, cloud integration is definitely a compelling way for mid-size businesses to reduce costs, acquire flexibility and speed to sustain the growth momentum. This makes them highly reliable segment even during the toughest economic times.

However, just as a checkpoint and as a preparatory ground, it is mandatory that you first determine the cloud environment alternatives that best suits your business demands and requirements, and are in sync with company’s strategy to manage workload, optimize performance and enhance security needs.

Undoubtedly, the immense advantages experienced thereafter gives businesses an unprecedented ability to seize new market opportunities, diversify and foray into new markets so as to thrive successfully in the competitive landscape.


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