Best SEO Techniques to Scale Digital Growth in 2022

Marketing | 2 minutes to read

13th Jun, 2022

The trickiest part of search engine optimization is its fluidity. Recurring updates and algorithmic changes make it difficult for businesses with limited expertise to keep their strategies updated for maximum results. Discover key SEO techniques that will help businesses navigate any new updates or changes in 2022.

Snapshots:

    • Enterprises need a holistic, technical Search Engine Optimization strategies to bolster their organic marketing and drive online lead generation efforts to maximum fruition

    • Ranking on search engines is difficult and brands need a hybrid mix of on-page and off-page SEO to achieve success

    SEO is challenging, and with Google’s continuous algorithm updates, the entire search engine marketing mechanism becomes extremely fluid. Companies without core expertise in search engine marketing services are unable to keep track of the latest updates and changes to search engine algorithms. This slows down their organic digital marketing development and leads to a wastage of time and resources. Ranking on search engines is tough, and companies need to string together a hybrid mix of on-page and off-page tactics to achieve success.

    From publishing original, unique content that adds value to a prospect’s buying journey to creating quality backlinks along with embedded PPC and SMO services, a search engine strategy must take a multipronged approach. More than 75% of searchers never go beyond the first page of SERP. Hence, enterprises must figure out techniques that can help them navigate algorithm updates and rank on the first page of the search engine results page (SERP). Let’s look at the top SEO techniques to achieve better organic results in 2022:

    #1 Understanding the latest core updates  

    Google has already announced new updates to the existing search engine ranking frameworks. In the recent SEO updates, Google asks website owners and marketers to focus on content and E-A-T strategies. All of this is done to make search results more relevant and meaningful for users.

    Google wants marketers to create content that offers original information, research, report, or analysis. A content piece must provide a complete, comprehensive understanding of the topic, with the headline or page title providing a helpful summary of the entire content. Furthermore, marketers must present information in a way that builds expertise, authoritativeness, and trust among users.

    #2 Analyzing core web vitals 

    Core web vitals is not a new SEO term, but in 2022 it is essential that marketers familiarize themselves with what these mean and the metrics associated with them. Google has rolled out the page experience update that skews the page rankings based on its core web vital scores. It is a set of metrics that measure the user experience of websites in terms of the loading performance, visual stability, and interactivity of their pages. It also includes existing search signals, viz., HTTPS, mobile-friendliness, and intrusive interstitial guidelines.

    Some of the key core vitals to map include:

    • Largest Contentful Paint
    • First Input Delay
    • Cumulative Layout Shift

      #3 Leveraging digital PR to earn credible and authoritative backlinks 

      One of the critical challenges that online marketers face is earning authoritative backlinks at scale. Backlinks are at the heart of search engines’ top-ranking factors. While there are many link-building tactics, most of them are low-yield tactics that are difficult to scale effectively.

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      Google’s backlink guidelines state that the best way to get backlinks from other sites is to create unique, relevant content that can organically gain popularity among the users. One of the effective ways to earn editorially placed links with the creation of meaningful content is digital PR. It is about thinking like a PR but executing like an SEO strategy. Digital PR is not about pitching out promotional content in the form of a press release, rather promoting linkable content with a solid customer outreach strategy.

      The benefits of digital PR go beyond simple backlinks, including:

      • Driving referral traffic
      • Amplifying social media engagement
      • Increasing brand awareness

      #4 Focusing on featured snippets 

      It is 2022, and featured snippets should already be a part of the larger search engine optimization strategy. Featured snippets are like the holy grail of search and appear in position zero- at the top of the SERP in a rectangular box.

      While marketers can not select the content displayed in the featured snippet, they can optimize the content in a way that’s more likely to show up in a featured snippet. Here are a few recommendations on how to show up a website’s content in the featured snippet:

      Long-tail keywords: The longer the keyword search phrase, the higher the chance it will come up in a featured snippet. Content marketers should incorporate question phrases in their content that match with users’ search intent. More often, when users input a search query, they use question sentences. So creating content with those questions and answers in mind will increase the chances of being featured in the snippet.

      Format sensibly: There are four types of featured snippets, viz., paragraph, list, table, and video. While creating content, these four formats must be prioritized. The purpose of a featured snippet is to display the information easily and distinctly to users searching for a specific query. So, format for the easy content consumption, i.e., short, clear, and to the point.

      #5 Adopting the E-A-T principle 

      The E-A-T principle is among the long line of Google updates that have altered the paradigm of organic digital marketing services. This technique can help B2B marketers master long-term SEO success. As discussed earlier, E-A- T refers to expertise, authority, and trustworthiness. It is basically the measurement of a brand’s reputation on the web. Search engines rank established and trustworthy sites with unique and original content higher than those unknown.

      There are some clear steps that digital demand generation teams can take to establish their company’s reputation online:

      • Ask customers for positive reviews on sites like Yelp, Google, Amazon, and more.
      • Earn backlinks from authoritative sites in a similar industry.
      • Get active and encourage mentions on online forums.
      • Demonstrate E-A-T on the website by publishing testimonials, case studies, reviews, and other forms of social proof.

      Conclusion 

      Search engine marketing is a volatile subject that requires technical expertise and an in-depth understanding of evolving search engine algorithms. Companies need the expertise of a digital marketing agency to strengthen their organic efforts and maximize online lead generation ROI. Enterprise digital demand generation teams must adopt a research-driven methodology to understand the latest algorithm updates and map out competitors’ strategies for improved results. They can also collaborate effectively with top digital marketing companies to build an ROI-driven organic marketing engine.

      Denave is an award-winning digital marketing agency delivering innovative digital marketing services with natural ROI orientation and breakthrough results. We help our clients stand out in a competitive and cluttered marketplace. We offer a wide range of digital marketing services that include:

      Our holistic digital marketing services enables enterprises to scale their online marketing engine and maximize their ROI.

      Contact usto explore Digital Marketing Services offered by Denave.

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