The unhindered rise of E-commerce, personalization, digital mannequins, and automated home deliveries are some of the key elements that will shape the shopping experience

B2B telemarketing, like all other services, has undergone large-scale changes in the last two years. There has been a 50% uptick in call volumes since the pandemic.

While the last two years have seen a spurt in digital marketing investments, brands are now looking to revive their offline marketing campaigns to counter the online fatigue.

With around 49% of people focusing on product availability well ahead of price and quality factors retailers are turning to dark stores as the last fulfilment centre to move their products to consumers.