Customer service is a critical business function for any organization. However, sometimes managing large call volumes and meeting customer expectations in-house can undercut core operations. When answering calls, responding to chats and emails, and other customer queries become an obstacle to operations; it might be time to switch to an omnichannel BPO service provider.

However, picking a call center provider in a diverse market like APAC is no easy feat. There are multiple considerations, such as language, technology, cultural nuances, off-shore, near-shore requirements, etc., that should be pondered upon before finalizing a customer service agency.

Call Center Evaluation Checklist

Before outsourcing call center operations to a third-party vendor, it is important to conduct an in-depth evaluation of your business to understand what kind of provider will fit your bill. While there is no one-size-fits-all formula, here are a few basic questions to begin with: • How many calls does it take on average for your agents to resolve customer pain points? • What is the typical wait time for a customer before connecting to a call center agent? • What is the customer satisfaction score of your business? • Do you offer customers self-service options to resolve basic queries? • What kind of call center technology would you need for your call center operations? • Would off-shore or near-shore BPO meet your business requirements?

How to Choose the Right Call Center Provider?

Let’s look at the 7 best tips that can help you select the right contact center vendor:

  • 1

    Evaluate multilingual capabilities

    The APAC region is a melting pot of languages and cultures. Look for a call center provider that offers multilingual capabilities, enabling seamless communication with customers in their preferred languages. While English is a commonly used business language, the ability to provide support in local languages enhances customer satisfaction and builds trust.

  • 2

    Ascertain omnichannel customer service capabilities

    In today’s digital-first buying landscape, omnichannel support is a must. Customers in APAC markets expect to interact via various channels – phone, email, chat, social media, and more. It is important to outsource call center services to a company that can engage customer interaction across all channels in a single thread. A company with omnichannel contact center capabilities ensures customers can engage on their preferred platforms, enhancing their overall experience.

  • 3

    Partner with agencies that have a local presence

    Before finalizing a call center provider, check if they offer a global presence with delivery presence in different APAC markets. It is critical that the call center agency can understand regional nuances so they can personalize their customer service communication for superior experiences across channels. Local delivery centers signify an understanding of cultural norms, business etiquettes, and consumer preferences unique to each locale. This localized approach enhances customer engagement.

    The APAC region boasts diverse cultures, traditions, and customs. A call center provider that values cultural sensitivity and diversity training can deliver interactions that resonate with each culture. This level of respect fosters positive customer experiences and strengthens brand loyalty.

  • 4

    Examine the vendor’s AI capabilities

    Artificial Intelligence (AI) is transforming the customer service landscape. Choose a call center provider that integrates AI-powered solutions for enhanced efficiency and customer experience. AI chatbots, virtual assistants, and automated workflows can streamline processes and provide instant support to customers around the clock. Furthermore, with tools like conversational analytics, contact centers can help your business boost.

  • 5

    BI Analytics Capabilities: Informed Decision-Making

    Business Intelligence (BI) analytics play a pivotal role in understanding customer behaviours, preferences, and pain points. A call center provider equipped with robust BI analytics capabilities can provide insights that guide strategic decisions. Tracking and measuring KPIs such as average handling time, occupancy rate, first call resolution, customer satisfaction score (CSAT), and net promoter scores (NPS), among others can help improve agent productivity, thus orchestrating high-quality customer experiences.

  • 6

    Check for proven industry expertise

    When selecting a call center provider, assess their track record in servicing APAC clients. Look for testimonials, case studies, and references from businesses similar to yours. A provider with a proven history of delivering exceptional service in APAC markets is more likely to align with your goals and expectations.

  • 7

    Determine scalability

    As your business gains traction in the APAC markets, your call center needs may expand. Choose a provider that offers scalable solutions, allowing you to seamlessly accommodate increased call volumes and customer interactions. Scalability ensures consistent service quality as your business grows.


Picking a customer experience agency is highly dependent on your business needs. Make sure you have evaluated the client testimonials, case studies, and track records of different agencies before finalizing the one that fits your bill. Cost is also a big consideration when making the right choice. Remember, good customer service translates into happier customers, and that’s always good for business.

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