Adjusting to the new normal

Being able to look at product while seeking guidance from instore sales personnel to make purchase decisions has always given retail shopping a preference over e-commerce. With the ongoing (& necessary) practices of social-distancing and other safety guidelines, customers have become wary of thronging the stores. As a result, retailers are facing a dip in footfall while the customers still remain dissatisfied in the absence of personalised purchase guidance. Virtual Retail or V-Retail fills that void for the customers while arresting the revenue drop which results from the dipping footfall. The Virtual Retail sales approach focuses on driving customer outreach without the need for customer to physically walk into a store. Alongside that, it ensures deep market penetration with last mile closure without necessitating the presence of physical store.