Retail is changing and the pace of change is unprecedented. Brick & Mortar or eCom, retail is strengthening its roots despite all challenges. Despite the online renaissance, Indian customer diaspora still has a strong bent towards traditional retail setup with over 90% of them preferring to shop from physical stores. Despite being a strong traditional retail economy till date, retailers are stumbling due to newer challenges stemming out of changing customer needs. Closing the innovation gap today is vital on the market that is already saturated. It’s not the time to just measure up, rather outpace your rival. So how can sellers up their game to win in a digital era and beat present & future challenges?
With Denave’s bouquet of Intelligent Retail solutions, it is possible. Denave’s retail expertise from core to store lies in providing technology solutions to give retailers green shoots of bounce back. While the right tools of technology help to augment footfalls, improve customer experience in stores, and empower store associates; implementing intelligent retail analytics solutions can help improve the bottom line too.
With the stopwatch picking pace given the competition, there couldn’t be a better time to ditch legacy retail solutions. With the core idea to revolutionize the overall retail methodology, Denave aims to partner with retailers to help them innovate and adopt easy-to-implement retail solutions that boost their end-to-end business operations, manage working capital, and keep customers satisfied. Data Analytics for Retail (or BI analytics for retail), Retail Audits & Visual Merchandising and Virtual Retail Solution can help retailers improve the store economics by simplifying, eliminating, or automating the routine activities. Denave’s cross-functional collaboration to optimize the total cost of handling and out-performing the obsolete retail processes enables you to experience a host of unrealized efficiencies.
Along with in-store retail analytics, get an integrated view of all retail engines.
Arrest the drop in store sales despite the dip in footfall.
Actionable retail intelligence & end-to-end merchandising.
Access the untapped market with B2B contact data specialist.
Improve sales readiness & get incremental revenue with an empowered sales team.
Correct mix of digital and traditional marketing methods to accelerate revenue and optimise ROI.
Key KPIs we drive in retail programs are footfall traffic, sales conversion, ROI, periodic growth, inventory turnover, customer experience and more. Additionally, we also drive retail hygiene, market visibility, competitor data mapping, and market intelligence, among others. The key KPIs varies with the program scope, store format, and industry category.
The hiring TAT depends on the industry and product category. With our vast pool of retail staff across various categories, our TAT for new hire is lower than the industry average.
We conduct real-time field force (promoter, visual merchandiser, field sales team, etc.) evaluation through KPI-based parameters and accordingly categorize resources and customize upskilling plan. Our performance incentives, training events and engagement activities also increase employee retention. Our average attrition rate is 4-5% below the industry average.
We have proper skill metrics, skill assessment tests (SATs), and dedicated talent acquisition team who conduct functional and behavioural evaluation to hire the best candidates. We maintain manpower quality through continuous training and upskill programs.
We conduct periodic sales review and monitor KPIs like conversions, pitch adherence, offer communication, program hygiene, store visits, merchandising deployment quality, etc. Manpower categorization based on their KPIs, and upskilling programs also improve sales productivity.
We have our in-house talent acquisition team, pan India vendor network, presence in 500+ cities with direct freelance and consultant resources.
We are working with companies from diverse industry verticals like mobile handsets, FMCG, consumer electronics, and ITeS among others.
We measure and monitor training efforts with scores derived from field force categorization scores, mystery audits, performance, trainer evaluations, etc. With these evaluations, we analyze training needs and develop upskill plans to sustain training effectiveness.
We have a dedicated training engine that includes, Classroom Training (CRT), On the Job Training (OJT), and Virtual Training (VT). We also offer functional and behavioural training for all the resources.
Our proprietary tool DenSFA encompasses key hygiene parameters and creates impacts in terms of effective team tracking, quicker and accurate data collection, faster turnaround on issues, better compliance score and timely informed decisions.
Our proprietary retail automation tool has hygiene features like sales tracking, field team tracking, attendance management, PJP management, integrated BI tool, smart auditor, content repository, etc. Furthermore, it has digital program management, market intelligence, merchandising and audits, intelligent dashboards and more.
We leverage expertise in advanced analytics to deliver a 360-degree view of retail engines. Some key differentiators are Sale DNA, deep retail capabilities powered by BI and Analytics, salesforce automation tools, rich industry experience and solution readiness, & field force training.
We offer BI and analytics vis-à-vis sales trends, inventory prediction, buying behaviour, field force scorecard, conversions, region wise sales analysis, quality of merchandise deployment, time spent per store, productivity, SKUs, etc. It is a tailor-made service for companies operating in retail environment. These can be either retailers (store chains) or retail brands in consumer durables, FMCG, fashion, electronics, mobiles, etc. We also derive actionable insights from various data points.
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